Fire Crust Pizza

As I mentioned on my Facebook page a few weeks ago, I noticed a new pizzeria opening on West Henrietta Road, under the name Fire Crust. I pass by there about once a week, so I've kept an eye on it. And when I saw last week that Fire Crust was open for business, I made a point to stop by for lunch, which I did, accompanied by a couple of friends.
This is another "fast casual" place, with an assembly-line type of operation. Choose your toppings, a la carte or from their list of available specialty pies, pay, and take your pizza to your table.
I decided to forgo my usual Margherita pizza, and instead opted for the Mediterranean veggie pie. The toppings of red sauce, feta cheese, tomato, red onions, banana peppers and black olives sounded too good to resist. One of my friends got a pepperoni pie and the other opted for the Aloha, a/k/a Hawaiian pizza, with red sauce, mozzarella, Canadian bacon, ham and pineapple.
Before I get to the pizza, let me say a bit about the preparation. As you can see in the photos, the crusts are prepared using a mechanical pizza dough spinner, and baked in what looks like a wood-fired oven, but which on this occasion showed no signs of fire. I should've asked, but I didn't. However I did notice that the temperature was set at, I think, about 750 degrees, which is 200 degrees hotter than most home ovens, and comparable to some wood-fired ovens.
As for the pizza itself, my pie was thin, but not super thin. The bottom showed a bit of charring and was dry to the touch. It was crisp but not crackly, and had enough interior chewiness to add some contrast. The cornicione was likewise slightly charred, not blackened, and chewy but not tough.
The toppings were pretty abundant, and tasty. For a pie that sells for $9.75 (before tax), I thought it was pretty good. There's also a $7.75 option called "Pi," but it's not clear from the menu what the difference is. I assume "pi" is just smaller, but I dunno. You can see the pizza/pi menu here.
I didn't sample either of my friends' pizzas, so all I can do on that score is pass along what they told me.  My friend who got the pepperoni pizza seemed satisfied -- at least he had no complaints to speak of -- and he agreed that for the price it wasn't a bad deal.
The friend who got the Aloha was much less happy. Her chief complaint was that the crust was soggy. I suspect that the pineapples were the main culprit. One more reason not to get pineapple on your pizza.
Besides pizza, Fire Crust has Pittsford Dairy ice cream available, and draft and bottled beer. I was going to order a soft drink, but was dissuaded by the $2.25 price, which seemed rather steep for a fountain drink. They also offer "fire roasted" wings, and panini and salads are promised to be available soon (maybe they are already, I just wasn't interested in either at the time).
So, some mixed results here. To summarize, I liked my pizza, especially for the price. Friend #1 thought his was satisfactory. Friend #2 didn't like hers and showed no inclination to go back. Given how recently Fire Crust opened and that array of opinions, I won't give it a grade, but based on my one experience, I'd say it's worth a try.

Fire Crust Artisan Pizza & Ice Cream, 4843 W. Henrietta Rd.
(585) 444-9086
Sun. - Thu. 10 a.m. - 10 p.m., Fri. & Sat. 10 a.m. - midnight

On the Web: http://www.firecrust.pizza/ (as of this writing, there's not much on the website)
Facebook: https://www.facebook.com/firecrust/