Fire Crust Pizza

As I mentioned on my Facebook page a few weeks ago, I noticed a new pizzeria opening on West Henrietta Road, under the name Fire Crust. I pass by there about once a week, so I've kept an eye on it. And when I saw last week that Fire Crust was open for business, I made a point to stop by for lunch, which I did, accompanied by a couple of friends.
This is another "fast casual" place, with an assembly-line type of operation. Choose your toppings, a la carte or from their list of available specialty pies, pay, and take your pizza to your table.
I decided to forgo my usual Margherita pizza, and instead opted for the Mediterranean veggie pie. The toppings of red sauce, feta cheese, tomato, red onions, banana peppers and black olives sounded too good to resist. One of my friends got a pepperoni pie and the other opted for the Aloha, a/k/a Hawaiian pizza, with red sauce, mozzarella, Canadian bacon, ham and pineapple.
Before I get to the pizza, let me say a bit about the preparation. As you can see in the photos, the crusts are prepared using a mechanical pizza dough spinner, and baked in what looks like a wood-fired oven, but which on this occasion showed no signs of fire. I should've asked, but I didn't. However I did notice that the temperature was set at, I think, about 750 degrees, which is 200 degrees hotter than most home ovens, and comparable to some wood-fired ovens.
As for the pizza itself, my pie was thin, but not super thin. The bottom showed a bit of charring and was dry to the touch. It was crisp but not crackly, and had enough interior chewiness to add some contrast. The cornicione was likewise slightly charred, not blackened, and chewy but not tough.
The toppings were pretty abundant, and tasty. For a pie that sells for $9.75 (before tax), I thought it was pretty good. There's also a $7.75 option called "Pi," but it's not clear from the menu what the difference is. I assume "pi" is just smaller, but I dunno. You can see the pizza/pi menu here.
I didn't sample either of my friends' pizzas, so all I can do on that score is pass along what they told me.  My friend who got the pepperoni pizza seemed satisfied -- at least he had no complaints to speak of -- and he agreed that for the price it wasn't a bad deal.
The friend who got the Aloha was much less happy. Her chief complaint was that the crust was soggy. I suspect that the pineapples were the main culprit. One more reason not to get pineapple on your pizza.
Besides pizza, Fire Crust has Pittsford Dairy ice cream available, and draft and bottled beer. I was going to order a soft drink, but was dissuaded by the $2.25 price, which seemed rather steep for a fountain drink. They also offer "fire roasted" wings, and panini and salads are promised to be available soon (maybe they are already, I just wasn't interested in either at the time).
So, some mixed results here. To summarize, I liked my pizza, especially for the price. Friend #1 thought his was satisfactory. Friend #2 didn't like hers and showed no inclination to go back. Given how recently Fire Crust opened and that array of opinions, I won't give it a grade, but based on my one experience, I'd say it's worth a try.

Fire Crust Artisan Pizza & Ice Cream, 4843 W. Henrietta Rd.
(585) 444-9086
Sun. - Thu. 10 a.m. - 10 p.m., Fri. & Sat. 10 a.m. - midnight

On the Web: http://www.firecrust.pizza/ (as of this writing, there's not much on the website)
Facebook: https://www.facebook.com/firecrust/

Menezes', Revisited

Way back in 2010, I did a blog post about Menezes' Pizza on Chili Avenue.  I aptly described it as a true neighborhood pizzeria, that goes back to the 1980s.

I liked the pizza, I liked the owners, but I hadn't been back in a long time. Too long.

I recently learned that Menezes has changed ownership, and I had a chance to sit down for a half hour or so with the current owner, Greg Wolfe. Before our conversation began, I ordered a large pie, half pepperoni, bacon and sausage, half peppers and onions. Here's a summary of our conversation, and a bit about that pie.

Greg has had a lot of work experience, in an array of fields, which did not include the pizza business. But about four years ago, as Greg was looking to transition to more self-employment, on his way to eventual retirement, Menezes' came up for sale. That especially fit with Greg's desire to stay in Rochester, his native city.

At that time, the business had somewhat lost its way, due to a variety of issues. Despite his lack of experience with pizza, Greg knew that the product was good and that the business was fundamentally sound. As important, there remained a core of experienced, reliable employees, and Greg also knew from his business background that good employees are a key to success. So he took the leap.

Since then, Greg has taken strides toward righting the ship, without changing the course. The pizza is the same, and Menezes' other big seller, the steak sub, uses the same premium beef as before. That will not change. And the core team of employees remains as well. As Greg put it, he's found that in any business, "It's always about the people."

After taking over, and after consulting with his employees, Greg made some modest changes. Some items that weren't selling, like cold subs, were dropped, but others were added. Those include a "massive" salad topped with grilled chicken, and Menezes' "Messy Meal," otherwise known to Rochesterians as a "plate." You can see the full menu here.

As I was conversing with Greg, I was waiting for my pizza. I took it home in my insulated pizza bag and my family had it for dinner.

The crust was medium thick, well browned underneath with light screen marks. The cheese, sauce and toppings were in good balance. The crust was chewy but not tough, with a firm underside. Cheese was smoothly melted, and the toppings were done right. It can be tricky, I think, to balance vegetable and meat toppings, but they pulled it off here. In short, this was Menezes' pizza, which is good, Rochester-style pizza.

Since taking over the business, Greg has faced some challenges, but he is optimistic that Menezes' has a bright future ahead. I'm inclined to agree. I believe in the principle that if you sell a better product, you'll succeed, more often than not. Menezes' is making good pizza, and I expect it to remain a mainstay of its neighborhood for a long time to come.

If you'd like to learn more about Menezes' Pizzeria, go to:

https://www.rochesterpizza.com/ and https://www.facebook.com/menezespizza/

Or just go there. Menezes' is at 445 Chili Ave. and is open Mon. - Thu. 11 am - midnight, Fri. & Sat. 11 am - 1 am. and Sun. noon - midnight. It's at 445 Chili Ave. Pnone: 585-328-3010
info@rochesterpizza.com

P.S.  Next visit, I'm getting a steak sub.

Chuck E. Cheese's (yes, really)

A reader recently asked if I'd tried Chuck E. Cheese's new pizza menu. I will confess that I hadn't been keeping up with CEC's latest developments. Shame on me.

But I did recall seeing a story that they are trying to do more to attract an older crowd, or at least make the whole experience more tolerable for parents.

So I was intrigued enough to go, with my wife and teenage daughter, last Sunday to the CEC on Hylan Drive in Henrietta.

After passing through security, we went up to the counter. We opted for the #1 (Large) deal, which, for 35 bucks, gets you one large pizza, four soft drinks (there were only three of us, but it was still cheaper that way, I think, than a la carte) and 30 minutes of unlimited games. I ordered a "Thin & Crispy" pepperoni pizza. I noticed it's not available in a medium size, which leads me to believe the crusts are pre-made. But that hardly came as a shock.

I guess this qualifies as "fast casual," since we took a number and the food was delivered to our table. It took longer than I expected, 20 minutes, maybe, but when it arrived, well, the pizza wasn't bad  I'm not saying it was all that great, but it wasn't bad.

Now I should mention here that I was quite hungry. It was about 1 p.m. and I hadn't eaten since the night before. And my expectations were low.  But I tried to take an objective view of the pizza, and I didn't have much cause for complaint.

The underside was a little crisp, with some screen marks. Not crackly, but firm, with a chewy interior. The cheese was browned and somewhere between chewy and gooey. Pepperoni was average, sauce a bit sweet.

My biggest complaint was the saltiness. I'm something of a salt fiend, but this was too much for me, at least in some areas. I (and my daughter backed me up on this) got the impression that they dusted the whole thing with garlic salt at some point, with some spots getting way too much. Not so much as to make it inedible, but please leave the garlic powder and salt to me. Still, I have to admit, not bad in general.

As to non-pizza stuff: I noticed they do carry beer and wine, although I'm not sure if imbibing would make it more or less easy to deal with a bunch of screaming kids. I stuck with Diet Pepsi (they had caffeine-free, which I appreciated). The salad bar comprised fairly standard stuff, but looked pretty good, as salad bars go. The sneeze screen was too high to block kids' expectorants, but I doubt kids will be using it much anyway.

Once we finished our pizza, we moved on to the games. Our card's clock starting running with our first game, so we had 30 minutes to get in as much as we could.

I can recall going to a CEC a long time ago when a main attraction was the animatronic band that would come out and "play" music every so many minutes. This location had some vastly scaled down version of that way in the back, a nod to their past, I guess, but most of the entertainment space was taken up by games.

Many of those were clearly aimed at little kids. I was disappointed that they didn't have an air hockey table except for one that was so small, I would've felt embarrassed to be seen using it, unless I were purposely losing to a toddler at the other end. I did have some fun on the basketball free-throw game, but most of the games were aimed at the kiddie set.

I've wondered before why some of these arcades aren't regulated as gambling parlors, because with each game you get tickets, which are redeemable for cash. After this, I think I figured out why. After getting our fill of  skill-based games, we ended up on a game where you just hit a button and it spits out tickets. Kind of like a slot machine.  We walked  away with a boatload of tickets, which got us one small bag of cotton candy, for which we had to pay an extra 20 cents.  So that's why it's not like a casino. No matter what, or how well you do, you'll never walk away with more than you came in with, monetarily.

So was it worth it?  I guess. The three of us got a reasonably good pizza, some soft drinks, and 30 minutes of games, for 35 bucks. I won't be back soon, but honestly, the pizza was OK. Maybe that's damning with faint praise, but that's about it. It was better than I expected. I'll leave it at that.

Chuck E. Cheese's
1000 Hylan Drive (Jay Scutti Plaza)
Sun. - Thu. 11 a.m. - 9 p.m., Fri. 11 - 10, Sat. 10 - 10
(585) 292-6380