|Where it all started - a labor of love|
After a long period of reflection, contemplation and soul-searching, I've decided to stop writing The Rochester NY Pizza Blog. Well, sort of. Allow me to explain.
When I started this blog in 2009, it seemed like a fun way to document something I wanted to do anyway, which was to try every pizzeria in the Rochester area. And it's been that, for sure.
It's also been far more successful, in terms of readership, than I ever expected. When I started, I wanted to attract readers, certainly, but I was amazed by how many I eventually got. I was especially gratified to receive thanks from readers for helping them find good pizza around here. Even more than trying new pizzerias, communicating with my readers has been the most rewarding aspect of writing this blog.
But over time, the blog took on a life of its own. It was no longer simply a log of my pizza-related activities, that I did for fun, but an entity that needed to be maintained on a regular basis.
I've never lost my love of pizza. I love it as much as ever. But if writing the blog was always a labor of love, lately it's become more labor and less love.
Even as my enthusiasm for the blog itself dimmed, I remained determined not to let the blog slide into dormancy. I've seen too many blogs that started with a flurry of posts, and then petered out. So I always strived to keep posting regularly.
Eventually, I'd covered probably over 90% of the pizzerias in the Rochester area. But the beast I'd created had to be fed. So I started revisiting places. Searching out new pizzerias, always. Trying different types of pizza (Buffalo chicken, white, etc.). Traveling farther.
And I tried to go to restaurants that serve pizza. Weekday lunch dates with friends, and family dinner outings, began to be driven by whether the restaurant offered pizza.
I created a to-do list of places to go to. A new pizzeria opened in Webster? OK, have to go there. Haven't been to this place in three years? Add it to the list. It got to the point where I wasn't going to the places I loved anymore, because I felt as if I needed to get to places to write about.
So, for a while, it was fun. But the fun's diminished over the years, and I've reached the point -- in fact I reached it some time ago, I've just not acted on it until now -- where I've been putting more into the blog than I get out of it. And so I think it's time to call it quits.
Now let me be clear, I am not complaining, I'm not whining, and I'm not saying that this has been tough on me, or anything like that. It's been fun, I have no regrets, and I've been glad to write this blog. I'm just explaining why I'm ending it, now.
But, back to that "sort of" that I mentioned earlier.
The post you're reading right now is not the last blog post I will ever do. I still have one more review in mind, and I think you'll want to read it. I'd also like to do, if not a farewell address, an essay encapsulating some of my thoughts on what I've learned over the past seven-plus years. And there may be a few loose-ends kind of stuff. To name one example, I owe a book review to a publisher that sent me a free review copy of a book. And if the mood strikes me, I'm not ruling out an occasional review or other post in the future. I'm just not going to make any particular effort to keep posting on a regular basis, or to keep searching out and reviewing new places.
I do plan to keep the Facebook page going, at least to report on local and national pizza news. Openings and closings, interesting news items, that sort of thing. I intend to keep up with the pizza scene, for my own benefit, so if I see something of interest, I'll pass it along.
So I'm not going to get all weepy here and say goodbye. I'm not going away. I'll still have a web presence. But to be honest, it already feels like a weight off my shoulders not to feel as if I have to keep writing blog posts or reviewing every new pizzeria that comes along. I look forward to maintaining contact with my readers, and I urge you to send me any pizza news you have, recommendations, inquiries, and so on.
The Rochester Pizza Guy