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Wednesday, May 7, 2014

Product Review: Domino's Specialty Chicken

Although I've made clear my, shall I say, lack of interest in chain pizzerias, I recently got an offer from Domino's to try out their new Specialty Chicken.
I'm not about to turn down free food. And I frankly don't have any grudge against Domino's. I don't typically review them, primarily because I think, if you're interested, you already know what Domino's pizza is like. I'm more interested in local pizzerias.
But I figured OK, I'll try this. I had four choices:  Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.I chose the Crispy Bacon & Tomato.
And it was certainly not bad. I got a log of thinly-breaded chicken nuggets, with diced tomato and bacon bits, and melted, shredded mozzarella. The breading had a salty/peppery flavor, and they were done right, neither over-fried nor mushy. The golf-ball-size chunks of chicken were easy to pop into one's mouth, and the flavor was pretty good. I could see these as a side with pizza, if you like sides with your pizza.
This is part of Domino's expanding menu. I'll pass along most of what they gave me:

Domino’s Pizza® Introduces Specialty Chicken
‘Failure is an option’ in campaign promoting first new menu item since Handmade Pan Pizza
ANN ARBOR, Mich., April 14, 2014 –While it is the recognized world leader in pizza delivery, Domino's Pizza (NYSE: DPZ) continues to show it is a legitimate player in the chicken business – and beginning today, launches its new Specialty Chicken, the latest innovation to an expanding menu.
The boneless chicken product features a delicious combination of toppings, sauces and cheeses layered over twelve bites of lightly breaded, 100 percent whole breast white meat chicken. The four unique flavors offered include Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.
“Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors. There’s nothing quite like Domino’s Specialty Chicken on the market today.”
A national TV campaign beginning on April 21 focuses on not being afraid to take risks – something Domino’s has certainly not been fearful of in recent history – and how some turn out better than others.
“We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks – something that is truly part of our brand fabric,” said Weiner. “Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great.”
Specialty Chicken is the first new product for Domino’s since the launch of Handmade Pan Pizza in September 2012 and will be available as part of its $5.99 mix and match deal.
“Including Specialty Chicken as part of our $5.99 value deal offers customers a great opportunity to try one of the four flavors, along with the choice of one of our other menu favorites – and we can’t wait to hear what everyone thinks,” said Weiner.

At $6.99 for a 12-piece order, I'll leave it up to the market to decide whether that's worth it. Here in the heart of chicken-wing territory, these could be a tough sell, but we'll see. But if you're getting a pizza from Domino's, yeah, I could see adding this on.

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